Hair feels cleaner, longer. Color safe & sulfate-free for all hair types. Shampooing. Perfect Hair Day Shampoo is powered by our rich-lather, sulfate-free cleansing system and our patented Healthy Hair Molecule (OFPMA) that repels dirt, so hair feels cleaner, longer. When used as a system Perfect Hair Day Shampoo & Conditioner provides the 5 benefits needed for a confidence-boosting, head-turning hair: Smooths; Volumizes; Conditions; Strengthens; Polishes. We are the science. You are the Living Proof. www.livingproof.com. Made in USA.